article on BIG Writing in The Journal of Applied Corporate Finance What is BIG Writing?

BIG is the acronym for "Business Is Good," which is the most basic business message:

Q: How's business?

A: Business is good.

BIG is short, upbeat, and easy to remember. It is also the foundation for all of our services at XMedia Communications. When you consistently use BIG Writing, BIG Messaging, and BIG Communications, your messages will get through.

Please download the pdf of Michael's article on BIG Writing in The Journal of Applied Corporate Finance—and let us know what you think.

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